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Search Engine Optimization
SEO in an act to make a website healthy and rich for search engines and visitors. Healthy denotes the site should have relevant information for visitors and rich denotes the site should ethically ranked and rewarded by the Search Engines.” The very common and generic question by any Internet savvy is how to get the rankings? Our team of experts lead the eMarketing field with a revolutionary mix of traditional White Hat SEO and groundbreaking Web 2.0 methodology! We excel at every aspect of Web Marketing to ensure our projects get immediate results...
100% Organic Search Engine Optimization and Marketing

* Search Engine Submissions
* Directory Submissions
* Article Submissions
* Keyword Research
* Website Link Building
* Content Writing
* Content Optimization
* Dynamic Site Optimization
* Sitemap Creation/Submission
* Social Website Marketing
* Web banner
We provides you few easy steps to get the rankings.
- Planning & Strategy
- Domain Selection
- Analysis
- Keyword Research
- On-page Optimization
- Off-page optimization
- Submissions
- Web Analytics Deployment
- Tracking
- Reviewing
Advantages of SEO
SEO is potentially the most important search marketing approach for marketers since most searchers click on the natural listings or organic listing. The human mentality of reading from left to right always intend us to focus on the lft part. Indeed, research shows that some searchers NEVER click on the sponsored listings. Generally, the 80:20 rule holds true with 80% of the clicks on natural listings and 20% of the clicks goes on the paid listings. A key benefit of SEO is that it is relatively cost-effective since there is no payment to the search engines for being placed there. What you need to do is to hire ethical SEO company or if you have your own in-house development then better option is to for a SEO Consultant.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

 

History

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[1] The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, as well as any and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase search engine optimization probably came into use in 1997.[2]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. But using meta data to index pages was found to be less than reliable because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.[3] Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.[4]

By relying so much on factors exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, allowing those results to be false would turn users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

While graduate students at Stanford University, Larry Page and Sergey Brin developed "backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[5] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

 
Google headquarters
Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[6] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[7] In recent years major search engines have begun to rely more heavily on off-web factors such as the age, sex, location, and search history of people conducting searches in order to further refine results.[citation needed]

By 2007, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. Google says it ranks sites using more than 200 different signals.[8] The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill Whalen, have studied different approaches to search engine optimization, and have published their opinions in online forums and blogs.[9][10] SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.[11].

 

Webmasters with search engines
By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.[12]

Due to the high marketing value of targeted search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web,[13] was created to discuss and minimize the damaging effects of aggressive web content providers.

SEO companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[14] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[15] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[16]

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. In fact, with the advent of paid inclusion, some search engines now have a vested interest in the health of the optimization community. Major search engines provide information and guidelines to help with site optimization.[17][18][19] Google has a Sitemaps program[20] to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Google guidelines are a list of suggested practices Google has provided as guidance to webmasters. Yahoo! Site Explorer provides a way for webmasters to submit URLs, determine how many pages are in the Yahoo! index and view link information.[21]

 

Getting indexed
The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[22] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[23] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.[24] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[25] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.[26]

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[27]

 

Preventing crawling
Main article: Robots Exclusion Standard
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[28]

 

White hat versus black hat
SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[29] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[30]

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[31][17][18][19] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[32] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[33] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[34]

 

As a marketing strategy
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.[35] However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.[36] A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.[37]

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[38] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[39] A top-ranked SEO blog Seomoz.org[40] has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.[41]

 

International markets
A Baidu search results page
The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[42] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[43] As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany.[44] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[44]

In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9%.[45] In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.[46]

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[44]

 

Legal precedents
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[47][48]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. Kinderstart's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses. [49][50]

SEO GURU Do you need professional whitehat SEO? Do you want your site on the first page of Google, Yahoo, and Live Search ? Do you want to work with a white hat SEO with a proven track record? If the answers are YES, then please We are expert whitehat SEO white hat SEO providers SEO will get your site top search engine rankings professional SEO white hat search engine optimisation as top SEO we’ll get your site to the top Whitehat SEO by on1.com, white hat SEO

 

What is a Search Engine?

A sophisticated script used to help organize the world's information. A tool used to find information.

How do Search Engines Work?

They look at page layout and markup as well as linkage data to determine the relative importance and meaning of a document. Search is still in its infancy. The primary relevancy driver for most competitive keywords is link text.

What is an SEO?

People who work on their own site or clients sites to boost their rankings in search engines.

How do SEOs Improve Site Rankings?

• Making dynamic pages spiderable by removing session IDs (and other problems).
• Linking to all pages on a site via text links (or image links) which search engine spiders can follow.
• Using specific keyword rich page titles, headers, subheaders, internal linking, and page copy.
• Building linking campaigns. Most links should use variations of the primarily keyword phrases in the link text.

What is the Most Effective SEO Techniques?

You should ensure that:

• your pages are indexed;
• your pages are well structured (with headers and subheaders etc.);
• you use descriptive page titles and other page text;
• and that you build many keyword rich inbound links.

Link building is usually the hardest and most powerful part of effective broad based SEO.

Why Search Engines like to use the Ethics Tag:

Pay per click advertising makes search engines billions of dollars of revenue each year. If you are spending money to manipulate their search results that means:

• the search result quality may lower;
• and (more importantly) someone other than the search engine is getting that money.

Is Search Engine Optimization Ethical?

Search engine optimization is just a means to help distribute your message. Nothing more, nothing less. Calling search engine optimization unethical is similar to calling creating a website or printing a newspaper unethical.

SEO can be used to push unethical ideas (racism, war, ignorance, sweat shop labor for companies like Nike, etc.). Just as frequently SEO can be used to push ethical ideas (equality, peace, education, safe and honest working conditions, etc.).

SEO itself should not normally be tied to any ethics guideline B/S. One can use SEO to push whatever ideas they like though.

Why do Search Engine Optimization Experts Use the Ethical Marketing Angle?

The SEO industry is often lacking in credibility. Its easier to use that as a branding angle than it is to be original and come up with your own.

Is Spamming Ethical?

Unsolicited email messages are spam because they shift the marketing time and cost from the marketer to the person opening their email. Because it steals your time (a portion of your life you will never reclaim) spam email is exceptionally bogus.

Can You Spam a Search Engine?

A search engine is not a person. A search engine is a tool. When their algorithm is messed up they push the blame on some "deviant" webmasters. The real solution of course is to make a better algorithm.

Webmasters who provide the content to fill the search results do not necessarily profit adequately for providing the content which allows search engines to deliver a ton of ads. Some of these same webmasters sell text links to other high margin or profitable sites. This is of course arbitrarily wrong because search engines want to be the middle man and want to profit from as many internet ad dollars as possible.

The Facts about SEO

• Being an honest business person is a good thing. Hinging your marketing on ethics is a blatant display of desperation.
• The goal of the SEO is to get the clients site to rank better for relevant search phrases to spread messages or create sales.
• No matter what the SEO, search engines, or clients say: the SEO should put the client ahead of the search engines.
• Certain methods are more risky than others and most sites do not need to be promoted via exceptionally risky methods.
• Some SEOs are too aggressive, many other SEOs take money and do little work for their pay. You should research before spending money on SEO.
• The ethical tag is a marketing idea used by:
  • people who are new to SEO and rather ignorant; or
  • unoriginal marketers who are severely lacking in creativity.
• Since a search engine is a tool its not something you can spam.

Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a "white-hat" search engine optimization tactic. These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.

White-Hat SEO Tactics:

Internal Linking
By far one of the easiest ways to stop your website from ranking well on the search engines is to make it difficult for search engines to find their way through it. Many sites use some form of script to enable fancy drop-down navigation, etc. Many of these scripts cannot be crawled by the search engines resulting in unindexed pages.

While many of these effects add visual appeal to a website, if you are using scripts or some other form of navigation that will hinder the spidering of your website it is important to add text links to the bottom of at least your homepage linking to all you main internal pages including a sitemap to your internal pages.

Reciprocal Linking
Exchanging links with other webmasters is a good way (not the best, but good) of attaining additional incoming links to your site. While the value of reciprocal links has declined a bit over the past year they certainly still do have their place.

A VERY important note is that if you do plan on building reciprocal links it is important to make sure that you do so intelligently. Random reciprocal link building in which you exchange links with any and virtually all sites that you can will not help you over the long run. Link only to sites that are related to yours and who's content your visitors will be interested in and preferably which contain the keywords that you want to target. Building relevancy through association is never a bad thing unless you're linking to bad neighborhoods (penalized industries and/or websites).

If you are planning or currently do undertake reciprocal link building you know how time consuming this process can be. An useful tool that can speed up the process is PRProwler. Essentially this tool allows you to find related sites with high PageRank, weeding out many of the sites that would simply be a waste of time to even visit. You can read more about PRProwler on our search engine positioning tools page.

Content Creation
Don't confuse "content creation" with doorway pages and the such. When we recommend content creation we are discussing creating quality, unique content that will be of interest to your visitors and which will add value to your site.

The more content-rich your site is the more valuable it will appear to the search engines, your human visitors, and to other webmasters who will be far more likely to link to your website if they find you to be a solid resource on their subject.

Creating good content can be very time-consuming, however it will be well worth the effort in the long run. As an additional bonus, these new pages can be used to target additional keywords related to the topic of the page.

Writing For Others
You know more about your business that those around you so why not let everyone know? Whether it be in the form of articles, forum posts, or a spotlight piece on someone else's website, creating content that other people will want to read and post on their sites is one of the best ways to build links to your website that don't require a reciprocal link back.

Site Optimization
The manipulation of your content, wording, and site structure for the purpose of attaining high search engine positioning is the backbone of SEO and the search engine positioning industry. Everything from creating solid title and meta tags to tweaking the content to maximize it's search engine effectiveness is key to any successful optimization effort.

That said, it is of primary importance that the optimization of a website not detract from the message and quality of content contained within the site. There's no point in driving traffic to a site that is so poorly worded that it cannot possibly convey the desired message and which thus, cannot sell. Site optimization must always take into account the maintenance of the salability and solid message of the site while maximizing it's exposure on the search engines.

According to Google, a popular search engine for finding resources on the World Wide Web, SEO is an abbreviation for “search engine optimizer.” Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.

While Google doesn’t have relationships with any SEOs and doesn’t offer recommendations, they do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.

• Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, Google gets these spam emails too:
  

  “Dear google.com,
  I visited your website and noticed that you are not listed in most of the major search engines and directories…”

  Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

• No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.
• Be careful if a company is secretive or won’t clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you.
• You should never have to link to an SEO. Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
• Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.Most such proposals require users to install extra software, and very few users do so. Evaluate such proposals with extreme care and be skeptical about the self-reported number of users who have downloaded the required applications.
• Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn’t comment on specific companies, they’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
• Be sure to understand where the money goes. While Google never sells better ranking in their search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because their advertising is clearly labeled and separated from Google’s search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.
• Talk to many SEOs, and ask other SEOs if they’d recommend the firm you’re considering. References are a good start, but they don’t tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy, go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using their spam complaint form at http://www.google.com/contact/spamreport.html. Ethical SEO firms report deceptive sites that violate Google’s spam guidelines.
• Make sure you’re protected legally.Don’t be afraid to request a refund if you’re unsatisfied with your SEO’s performance. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:

• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn’t distinguish between actual search results and ads that appear in search results
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from “fake” search engines, spyware, or scumware
• has had domains removed from Google’s index or is not itself listed in Google

If you feel that you were deceived by an SEO in some way, you may want to report it.